For example, if you were using demographic, a segment would be created for all the contacts that have New York City in their address. This logical expression could be demographic, firmographic, or behavioral. A dynamic segment is created using a logical expression.
There's a dynamic segment and a static segment.
A segment, or you may hear it refer to as a marketing segment, is a collection of contacts that you are targeting. For the exam, you'll need to know how to target customers using segments and subscription lists. A customer of that car dealership could be somebody coming in for a car repair. They purchase product from the car dealership. A business to business customer for that car dealership could be an auto repair shop down the street. And of course, we have hybrid customers, which could be a combination of both. In this case, the customer is an individual. We have a business to business customer, or B2B. Before we jump into the nuts and bolts of marketing, we first need to define customers. Dynamics 365 Marketing also integrates tightly into Dynamics 365 Sales, which we'll be covering later in the course.
And of course, it's all automated for you. You can use Marketing to nurture the lifecycle of a prospect. Dynamics 365 is designed to turn prospects into business, or paying customers. Dynamics 365 for marketing is one of the five core customer engagement applications, and you need to be familiar with it for the exam.
0 kommentar(er)
